Isbjörn is not a fashion trend or a studio brand. Isbjörn is a lifestyle brand and what we do, we do for real! We want to inspire and encourage young families of today to enjoy and explore the outdoors with their kids. With our Isbjörn gear, we aim to make sure that the outdoor experience will be a positive one and maybe a starting point of a longlasting relationship. We hope that the love and respect for the outdoors will stay with the kids when entering into their adult life. In that way we truly build the adventurers of tomorrow. It is as simple as that!